Design Path

How your park looks — both online and onsite — plays a major role in the impression guests receive before and during their stay.

Clean, consistent design helps your park feel welcoming, organized, and professional. From brochures and maps to event posters, signage, and branded merchandise, strong visuals help guests navigate your park more easily and remember their experience long after they leave.

The Design Path focuses on creating the visual materials that support your park’s daily operations, marketing, and guest experience — all designed to look cohesive and represent your park at its best.

Whether you need a single graphic or a complete brand refresh, these services help bring clarity and consistency to your park’s visual presence.

Many parks rely on a variety of materials to communicate with guests — from welcome packets and maps to event flyers and signage.

Over time, these materials can become outdated, inconsistent, or difficult for guests to follow. Clear, professionally designed graphics help guests understand information quickly while reinforcing your park’s identity and organization.

Branded Graphic Creation focuses on designing the everyday materials your park needs to operate smoothly and communicate effectively with guests. Each piece is created with a clean, modern look that reflects your park’s brand and keeps everything visually consistent.

$60/hour

All the printed and digital materials your park needs—designed clean, modern, and on-brand.

✔ Brochures, guest guides, and welcome packets

✔ Campground maps and directional signage

✔ Event posters, seasonal flyers, and announcements

✔ Business cards, rate sheets, and pricing materials

✔ Branded forms and operational documents

✔ Newsletters, activity boards, and menu boards

✔ Parking passes, visitor passes, and QR code signage

✔ Custom templates for ongoing use

Everything your guests see—designed to reflect your park at its best.

A strong brand gives your park a recognizable look and feel across everything you create.

Without clear brand guidelines, graphics, signage, and marketing materials can easily become inconsistent — making your park appear less polished than it truly is.

The Brand Kit + Visual Direction Portfolio establishes a clear visual foundation for your park. Your colors, fonts, imagery style, and design direction are defined in one organized reference so every future graphic, sign, or marketing piece feels cohesive and professional.

This simple framework helps ensure that everything representing your park works together visually.

$350-500

Your colors, fonts, and visual direction—clearly defined

and beautifully consistent.

✔ Custom color palette tailored to your park

✔ Font pairings for a clean, professional look

✔ Visual style direction to guide all materials

✔ Light logo clean-up or refinement (if needed)

✔ Image style recommendations for consistency

✔ Clear guidelines for graphics, signage, and marketing

Delivered as a complete branding portfolio with an organized asset folder—so everything stays consistent and easy to use.

Branded merchandise can become a memorable part of the guest experience while also creating an additional revenue opportunity for your park.

Whether it’s stickers, apparel, mugs, or souvenir graphics, thoughtfully designed merchandise helps guests take a piece of their stay home with them — while reinforcing your park’s brand.

The Custom Designed Merchandise service focuses on creating attractive, on-brand products your guests will enjoy. You can choose design-only files to produce items yourself, or have us handle both the design and product fulfillment through our trusted vendors.

The result is high-quality merchandise that’s ready for your camp store with minimal effort on your end.

$ Custom Quotes

Tier One: Design-Only

We create the artwork—you take it from there.

✔ High-resolution, print-ready files

✔ Custom designs tailored to your park

✔ Flexible use across any product or vendor

✔ Perfect if you prefer to handle your own printing

Tier Two: Design + Supplied Products

We design it—and deliver finished products ready to sell.

✔ Professionally produced merchandise

✔ Sourced through trusted vendors

✔ Ready-to-sell items delivered to your park

✔ No coordination, setup, or extra steps required

From concept to finished product, your merchandise will feel cohesive, professional, and aligned with your brand.

Build Your Visual Brand

Design Path